EDUCATIONAL MULTIMEDIA PRODUCTION || UX

INTRODUCTION

Most elementary-aged children are currently learning from home due to the pandemic and many of the roughly 15% of American students with learning differences aren’t getting the support they need in order to learn, progress, or prevent regression. The lack of external structure and routine makes learning incredibly hard for those with executive function challenges. For the Digital Media Design for Learning course, I explored the needs of my target audience and created a 4-minute educational video that explores these issues from multiple perspectives while proposing some simple solutions.

Meet our viewer, laura

“ I’m a 34-year-old mother of 2 from New Jersey. I work in Medical Administration. Since the start of the pandemic I’ve been working remotely while also juggling Zoom sessions for our younger daughter who’s in 2nd grade. She has an IEP and is in an ICT class, and she’s really struggling to stay organized and on task with remote learning. I’d always relied on her teachers, speech therapist and OT to know how to help her, and before school closed she had been doing great. Now it’s all falling on my shoulders. I don’t have the time to become a special ed expert either on top of everything else.

CHALLENGE

Parents and caregivers have stepped up to serve as de-facto special educators and facilitators, yet few have the training or experience required to appropriately support their children. There are many challenges: our viewers are likely juggling incredible amounts of stress caused by…2020…, many commitments, and have little-to-no time to focus on learning the content. Yet, they’re also highly motivated because they understand they can’t afford not to learn how to support their kids better either.

“I want to be able to help my daughter—and myself!—get through this but I have no idea where to start.”

NEED

Our viewers need an introduction to the content in ways that are clear and not too technical or complicated. They need the video to be short, sweet, and to the point, but also not superficial. They need actionable strategies and a learning experience that leaves them feel hopeful and empowered.

Storyboards and stills from: How to Support Your Child’s Executive Function Challenges During Remote Learning

 

SKILLSET

  • Software: Adobe Photoshop; Premier Pro, Illustrator 2020; Storyboarder

  • Audio/Video Pre/Post-Production

  • Project Direction

  • Theory-backed educational multimedia

  • Conceptual thinking

  • Design thinking

  • UX / User Empathy

  • Prototyping

  • Copywriting

  • Editing

  • Storyboarding

  • Visual Design

  • Mobile + Web familiarity

  • Communication & Articulation

  • Problem solving

  • Work standards

  • Knowledge of business, market + technology